Creative East enables strategic growth journey for businesses

The second Creative East programme was launched at the University of Suffolk Innovation Labs in Ipswich on Tuesday 19 September, with an introduction to the 12-week series of specialist support sessions to help businesses in creative sectors explore growth options and gain the skills needed to attract investors.

Creative East is a unique programme with the potential to transform and inspire ambitious businesses in our regional creative industry sectors. The initial programme delivered in Norfolk was well received by participants “I like how you and the Creative East team have honed in on the key areas of what successful [creative industry] businesses need, and the masterclass speakers are so very good!”. The Creative East team and the pool of experts, specialists and professionals who deliver bespoke support are gearing up to enable another set of companies to scale and grow, using our collective experience and knowledge of creative enterprise to support others. Businesses will benefit from the input of creative industry leaders, structured learning and adaptive and bespoke one to one support.

The latest cohort of inspiring companies come from a wide range of sectors including games studios, software, advertising, marketing and design businesses, film & TV and music.  Creative East is helping to build a community of companies who can learn, collaborate and grow together through the 12-week series of face-to-face sessions. Uniquely, businesses can continue to receive one to one support right through to December 2024, meaning that as they develop and grow support can be flexed to respond to changing needs.

Creative East is one of six regional schemes in the Create Growth national programme which is an investment readiness and business support programme funded by the Department for Digital, Culture, Media and Sport, with Innovate UK as the national delivery partner. Creative East is led by New Anglia LEP in partnership with Greater Cambridgeshire and Peterborough Combined Authority, Norfolk County Council, Suffolk County Council, and delivered by University of East Anglia in partnership with Anglia Ruskin University, University of Suffolk and Norwich University of the Arts.

Applications are open for the third Creative East programme which will be delivered from Anglia Ruskin University Peterborough with a February 2024 start. To find out more and apply, please visit

This article was written by Creative East. Keep an eye out for their latest news at